![]() While the publishing industry is facing a challenging economic environment, Steinberger noted that December of 2022 and January of 2023 “rank as the company’s two most successful months as measured by the titles being added to our Ignition service. The new service allows publishers to conduct multi-title marketing campaigns. The demand by publishers for the service prompted Open Road to launch Activation 2.0 earlier this year. Friedman said that between the backlist titles, new works and joint. Publishers using Activation include Knopf, Simon & Schuster, Flatiron, Sourcebooks, and Blackstone. Jane Friedman, formerly of HarperCollins, has started Open Road Integrated Media. Third, we can serve all publishers, not just those already signed up for our Ignition service.” Second, we market titles in all formats, not just e-books. “First, we now market frontlist titles in addition to backlist titles. ![]() “Activation broadens the way we work with publishers in three important ways,” Steinberger told employees. Activation operates along many of the same lines as Ignition, enabling publishers to market their frontlist books to directly to Open Road’s more than 3 million readers. The success of Ignition in boosting sales of backlist books, combined with requests from publishers to find a way to lift frontlist sales, led Open Road to launch its Activation service in August. Jane Friedman is the co-founder and CEO of Open Road Integrated Media. I’m finding this a valuable skill as I develop, with my excellent team, Open Road’s growth strategy. The digital revolution is offering me an enormous opportunity to innovate, which is clearly an important part of my personality. And I was eager to be a true entrepreneur. I’d always thought of myself as an “intrapreneur,” as my career path was within a corporate structure. Bringing the greats back to life for a new generation of readers is our mission. With the explosion of digital marketing, mobile growth and direct-to-consumer communication, change is happening at breakneck speed, and we are built to respond. It is very exciting to create new ways to reinvigorate older titles. What is unique about your corner of the industry? The new Android Auto design on a widescreen, with maps, media, and notifications. We are all parts of one industry, the publishing industry.įormat and delivery may be different, but as I have already said, content remains king. With Google Assistant on Android Auto, keep your eyes on the road and. I hope to never hear again the constant, never-ending talk of a divide between traditional publishing and digital publishing. What topic don’t you ever want to see again? We are confident that we are using technology properly to reproduce the ever important line of a poem. I have had a lifelong interest in poetry and am very eager to grow a poetry vertical at Open Road. What book/genre/topic would you like to see cross your transom? We have also recently launched a Spanish language e-book imprint with our partner, Barcelona Digital Editions: Cuidad de Libros/Open Road Español. We also see a trend in increasing the presence and success of books in translation, and Open Road partners with major publishers in 10 countries around the globe. For example, Octavia Butler is an anchor in our science fiction and fantasy vertical, and we have recently announced that over the next several months we will be releasing dozens of e-books from May Sarton, a literary star for our literature vertical. ![]() And we publish and market these curated books and authors in different verticals or genres. ![]() Open Road focuses on the vibrant backlist of publishing’s past. Readers love a good story regardless of format, and we see them regularly adding classic titles to their digital libraries. Readers will increasingly move to digital platforms, but the importance of content will never change. If one is nimble and knows where to look, one can be a trendsetter. What is exciting about today’s publishing industry is that it is constantly, rapidly evolving-today’s trends might tomorrow be considered the tired traditions of yesterday. After a very successful decade leading HarperCollins, I co-founded Open Road Integrated Media, a digital publishing and marketing company that has given me the opportunity to unite my entrepreneurial spirit with my publishing experience. In late 1997, I became president and CEO of HarperCollins Publishers Worldwide. I spent the next 28 years as a senior executive at Knopf/Random House, serving in a variety of roles, including founding and being named the first president of Random House Audio Publishing. I began my career at Knopf in the Publicity Department, where I am credited with inventing the author tour-for Julia Child’s Mastering the Art of French Cooking, Volume II-in 1970.
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